Affiliate marketing is arguably where it all started for the performance model some 20 years ago. Publishers, agencies and networks have come and go, yet advertisers still see a huge amount of value in driving sales on a return of £13 for every £1 spent.
Entering what could potentially be the most crucial period in its history, the affiliate channel goes under the spotlight courtesy of analysis from specialist agency ThoughtMix.
Part of this year’s Performance Marketing Guide, our free resource takes you through the key publisher types, payment models, the case for investment and the trends you’ll need to consider when operating a programme in 2016 and beyond.
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