Five Trends Essential to Performance Marketers’ Success in 2017
- Affiliate Marketing
Rakuten Marketing is the global leader in digital marketing solutions that empower marketers to realise the full potential of their campaigns across display, affiliate & social channels.
Our clients are looking to work with a transparent partner who can help them increase the efficiency and performance of their campaigns. These campaigns are supported by a robust platform that includes our own attribution & retargeting technology, unique data and advanced user identification capabilities.
Integrated multichannel solutions, along with our unique data insights and unparalleled client focus, equip marketers to deliver ad experiences that engage and influence across a global network.
Rakuten Marketing is backed by Rakuten, Inc. one of the world's leading Internet service companies. With UK offices in London and Brighton, the company is headquartered in New York City, with additional offices in Australia, Brazil, Japan, and throughout the United States.
"Rakuten Affiliate Network has a vast international footprint as well as a fantastic understanding of the fashion and luxury space. The account management team are dedicated, forward-thinking, internationally focused and ambitious. The alignment of our international programmes has proven a huge success, creating a global view and simultaneously aiding our growth across multiple markets. Our partnership has resulted in impressive YoY performance and we are excited to continue and develop our relationship on an international scale."
Performance Marketing Manager
"Working with Rakuten Display has allowed us to reach and engage consumers at scale through their comprehensive display solutions and sophisticated cross-device and hyper-local targeting capabilities. We now have total transparency over our display campaigns and are exploring further ways to enhance our display strategies with Rakuten Display."
Digital Marketing Manager
“Ultimately this isn’t a one size fits all environment and for a complex, considered purchase like ours, the marketing channels need to be given the chance to contribute to the purchase. What has become clear is that our path to purchase is longer than we anticipated.
The power of the data we now have available within the Rakuten Attribution platform means we can better optimize our digital spend to compliment the customer journey. Having linked hundreds of thousands of journeys from online touchpoints to offline interactions, we are in position where the data can be used to influence higher level business strategy. This is a rewarding place to be and one that is not achievable without a long-term partnership.”
Marketing Technology Manager