Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the US, UK, Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 155,000 marketing partners in over 170 countries.
Performance Horizon was started in 2010 by a group of Affiliate Marketing veterans. Among them, Malcolm Cowley and Paul Fellows previously founded buy.at, an affiliate network, acquired by AOL.
The core product ExactView was launched in 2011. Everything Everywhere became the first major UK client in May 2011 followed by the first major US client, Nextag, in October 2011. The team has grown to over 100 employees serving about 100 customers, with average growth above 100% YoY.
“Working with Performance Horizon has given us the flexibility to effectively monitor our global performance and the opportunity to expand the level at which we can market our products. The platform is now becoming an important lever in ensuring the affiliate channel can be used to support overall business and commercial requirements for British Airways."
- George Gray, Global Head of Online Partnerships, BA – Acquisition
“What Performance Horizon has enabled as far as centralization and consolidation allows us to better liaise with and understand the internal challenges of adidas. [The application] allows us to quickly spot trends, shift budgets and match up revenue growth to margins for adidas in their key markets. The efficiencies created by managing everything on one platform and sharing data across marketing partners is powering incremental and sustained growth for all parties."
- Rob Kabrovski, Account Direct, iProspect
“Performance Horizon’s [application] enabled us to consolidate all of our activity in a single real-time dashboard across affiliates and aggregators. This dramatically reduced the admin requirements, allowing us to focus on strategy, communication and relationships.”
- Ryan Willis, Head of Digital Acquisition & Loyalty, Santander
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