Machine Learning Algorithm Lituus to Offer “Unparalleled Accuracy” for Advertisers Performance Marketing Technology 13 Dec 17
AppNexus Launches Industry’s First Programmable DSP with “Machine Learning” Programmatic Advertising 06 Nov 17
Performance Marketing in USA OpenX Acquires Two Tech Companies For Audience & Inventory Quality Programmatic Advertising 28 Sep 17
Prebid.org Launches as Independent Organisation for Open-Source Header Bidding Biddable Media 13 Sep 17
Performance Marketing in USA $34 Billion Spent on Marketing Tech but Marketers Don’t Have the Tools They Need Performance Marketing Technology 13 Sep 17
Restricting Data Collection a “Recipe for Economic, Social and Political Disaster” Data Collection 12 Sep 17
Facebook Drops 17 Ad Formats to Focus on Business Outcomes Not Engagement Facebook Advertising 25 Aug 17
50% of Ads Aimed at Women Don’t Reach Them Amid Bleak Picture for UK Ad Targeting Display Advertising 04 Aug 17
Impact Radius Teams up With Scale Digital in a Performance Marketing Venture Affiliate Marketing 31 Jul 17
Facebook’s “Extraordinary” Video Ad Growth, Instagram Muscles Out Competitors Facebook Advertising 28 Jul 17