Although we’ve reached the height of the holiday season, the performance marketing world has not slowed down one bit. This month, we look at those who started off their summer jumping right into new roles.
Following the departure of former affilinet UK head, Helen Southgate, leaving her post, it’s now been confirmed Southgate is Acceleration Partners’ new UK managing director as the company launches in Europe. Robert Glazer, MD of the Boston-based group, said she would be “instrumental” in driving the company’s vision for expansion.
In a wave of new appointments, Impact Radius chose Giuseppe Pisaniello as the new director for Forensiq, and Megan Cleary, David Rotheray and Dilip Samaranayake as customer success managers. Pisaniello will advise on pitches and align prospective clients' business needs with Forensiq product solutions and services while Cleary, Rotheray and Samaranayake will manage the existing client base and increase the delivery of new business into Impact Radius and Forensiq.
Goodway Group’s newest hire is paid social director Christy Clarke. Based in Detroit, Clarke will help the programmatic partner set up a strategic vision and direction for the paid social media group and develop the company’s social offering.
Programmatic company MediaMath chose Pranjal Desai as its country manager, India. The move comes off the back of the company's exclusive partnership with India's Zirca Digital Solutions announced earlier this year and it aims to further strengthen MediaMath's growing presence in the market.
Ripple Media Group hired Steve Marsden to take up the role of the director of business development. As such, Marsden will support the programmatic recruitment media buying group in building partnerships with job sites and other potential users of the firm’s programmatic services.
Display and mobile
The Interactive Advertising Bureau (IAB) and the IAB Technology Laboratory hired former Lowenstein Sandler LLP partner Michael Hahn as the vice president and general counsel for both associations. Using his experience as an antitrust attorney, Hahn will handle legal matters and serve as an advocate for the digital advertising industry on legal issues affecting members of both bodies.
Expanding into Japan, mobile app marketing and retargeting platform Liftoff appointed Kota Amano as the country manager. Formerly senior director of partner development, APAC, at Criteo, Amano brings over 12 years of experience in mobile ad tech and business growth to take charge of the company’s growth in Japan.
Ad delivery, creative and data analytics platform Flashtalking hired Peter Falcone as analytics director for Europe, Middle East and Africa. Moving from Google where he served as analytical lead in EMEA for Google Analytics 360 Suite, Falcone will lead analytics accounts, market development and client education across EMEA.
Meanwhile, ad tech firm PubMatic has picked Sydney-based Cameron Dinnie to become its new customer success director for the Asia Pacific region. Dinnie previously served as programmatic lead for Australian TV and digital sales house MCN.
Dentsu Aegis Network’s performance marketing agency Merkle promoted former vice president of global partnerships Ted Bray to growth officer for Asia Pacific. Relocating to Singapore from Colorado, Bray will be in charge of Merkle’s expansion into Asia Pacific, helping clients expand their business and maximise their marketing investments.
Following Greenlight Digital’s acquisition of Yellow Digital, the digital agency will now welcome a talented team of designers and developers, with founder and former managing director of Yellow Digital, Matt Garbutt, leading the team as creative director and taking a position on the Greenlight’s board of directors.
Moving on from Webgains, Kathleen Down will join the growing team of a new affiliate agency Scale Digital, alongside co-founders Ben Cole and Stephen Kerin (both former Webgains’ employees themselves), where she will take up the role of publisher engagement director.
Former digital performance strategist at Arena Media UK, Aidan Mark has been appointed to the role of head of performance planning by Havas Media Group. Mark has already signalled his intentions for the role, sharing his thoughts on the relationship between low CPAs and “bad advertising” here.
Meanwhile, Jason Andrews has been named as the creative partner at digital agency Communicator to strengthen the senior team to support continued growth and the agency’s work helping brands build better relationships by encouraging marketing activation to communicate on a human level.
Digital and social
An online marketplace working with micro influencers, TRIBE appointed Lisa Targett to head up its newly-launched UK operation. Bringing in several years’ experience in international marketing, Targett previously led a team in cross-platform partnerships at Mail Advertising.
Visual IQ appointed Theresa Colarusso as the senior vice president of customer success; Colarusso will lead programmes to ensure successful implementation of the marketing software provider’s intelligence platform and drive customer satisfaction. She previously worked at IBM, Unica Corporation and VirtualEdge Corporate.
Summit Media UK has also seen a wave of new hires. Moving on from her role of marketing propositions manager at Royal Mail Market Reach, former European marketing manager at TradeDoubler, Elle Nadal has joined as head of corporate marketing while Mike Falconer, previously partner at ?What If!, will take over as chief client officer. Meanwhile, Darren Ponsford will join as the head of automotive digital transformation and Mark Thompson left Econsultancy to serve as Summit Media’s enterprise sales manager.
Marketing solutions provider Selligent appointed Sam Fogwill as head of partnerships UK to support the company's rapid growth and strategic focus on the partner channel.
Finally, following its launch in New York, Inflecto, the performance marketing lead generation specialist, picked Irfan Bhola as VP of sales to lead the New York team.
That’s all for now; we’ll see you next month for another round of job updates, so make them known to us at email@example.com if you’d like to feature yourself or a colleague.
Or, if you're looking for a new role or would like to advertise a vacancy, cast your eye over the PerformanceIN Jobs page.