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Movers & Shakers: April 2017

Movers & Shakers: April 2017

Your monthly update of personnel arrivals, departures and promotions in the fast-moving performance marketing space.

The first week of the month means only one thing at PerformanceIN: Movers & Shakers. In this edition, we’re looking back on all those job changes that appeared on our radar throughout April, and as usual, it’s not been a quiet month.

Affiliate adds

Affiliate network Tradedoubler saw the departure of Dan Cohen after six years in the business. Cohen has “contributed to the company’s success” in the UK, Nordics and other markets, according to Tradedoubler, as well as spearheading the network’s move into programmatic with TD Engage. Current VP of client services, James Milne, assumes the role in Cohen’s place while continuing his current remit.

Across the channel, RetailMeNot’s former European director of corporate communications, Astrid Canevet has departed from the company. As one of its Paris office’s founding members, Canevet has served at the incentive platform for over four years. It hasn’t yet been confirmed who her successor will be.

Publicis Media announced the promotion of Jon King, managing director of its performance marketing agency Performics to the newly-created role of chief executive. King is tasked with leading the company’s recent expansion into the UK.

The Israeli online advertising firm Matomy Media saw CEO Ofer Druker step down to “pursue new challenges” having built the company from inception to a $277 million business as of last year. Sagi Niri, who serves as both the group’s COO and CFO, has since taken the helm.

Programmatic picks

Amir Malik has left behind his role as Trinity Mirror’s head of programmatic to join Accenture Interactive, with the management consultancy looking to boost its trading desk offering and further its end-to-end advertising.

DataXu, a provider of programmatic marketing software, has put Mike Shaw in the position of vice president of sales for Europe, having left behind the same role for the UK and Ireland at comScore, where he spent ten years - six years previously were spent at Forrester Research.

Programmatic video leader Tremor Video’s former VP head of engineering Utpal Kalita has joined Eyeview, an outcome-based video marketing specialist, tasked with progressing the company’s VideoIQ video tech platform.

Ad techs

Performance marketing tech company Criteo has taken on Greg Archibald as the company’s new executive vice president of Americas to drive the sales team within the region. He brings over 20 years of experience in omnichannel, digital and mobile platform development.

Marketing intelligence software specialist Visual IQ has taken on Wayne St. Amand as chief marketing officer; St. Amand served in the same position at Brand Network, a provider of cross-channel social media ad solutions.

Mobile tech group Apadmi has hired Marcus Hadfield, formerly managing partner of McCann Manchester, into the position of chief strategy officer. He’s also held senior digital roles at MRM Meteorite and Omnicom.

Previously working as MD for the Havas-owned media agency Arena Media, Elliot Parkus has been snapped up for the same position by AI media platform Blackwood Seven, supporting the company’s co-founder and UK chief executive Henrik Busch. Parkus’ career also includes long spells at Publicis Media Groupe agencies Zenith Media and Starcom MediaVest Group, where he rose to operations director.

Finally, the Content Marketing Association has appointed a new managing director. The former head of global marketing at recruitment agency REED, Catherine Maskell replaces the outgoing Clare Hill, who joins Cannes Lions as director of marketing and brand.

That’s all for now, we’ll see you next month for another round of job updates, so make them known to us at content@performancein.com if you’d like to feature yourself or a colleague.

Or, if you're looking for a new role or would like to advertise a vacancy, cast your eye over the PerformanceIN Jobs page.

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Got a question or comment – tweet Mark @markjonesltd or comment on Twitter, Facebook or LinkedIN.

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

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