INside Performance Marketing
Got a tip? Let us know...
PI Update: Performance Marketing is Going Global, So is Our Coverage

PI Update: Performance Marketing is Going Global, So is Our Coverage

At PerformanceIN, we pride ourselves on covering the performance marketing industry from a global perspective.

In fact, while the UK constitutes the bulk of our readership -  just over 50% - North America consists of around a fifth, while Germany, India, Netherlands, Australia and Israel contribute their own significant portions, among a broad scattering of other destinations.

That’s because performance marketing has become a burgeoning global business, one in which the majority of its larger members have a multinational presence, and one in which the insights that we publish here from our Bristol office have just as much bearing in Sydney, New York or Kuala Lumpur.

Of course, being based in the UK, our coverage can often take a natural skew towards our immediate market; it’s something that you pointed out in our 2017 Readers’ Survey, and it’s an area that we certainly have room to improve upon.

With that in mind, we’ll be making active efforts to bring you more news and insights around performance marketing beyond the confines of the UK, and in the coming weeks we’ll be making sure this is clearly signposted, so if it comes from outside of the UK, you’ll know that it’s from one of regions the below;

  • North America
  • Latin America
  • Middle East & Africa
  • Asia Pacific
  • Western Europe
  • Eastern Europe  

This push for global insight will also expand into PerformanceIN’s highly-valued contributed content, with our editorial team actively scouting contributors from these regions. But, we’ll also need your help...

In order to for us to achieve this, we’re calling on you to recommend us to your global team as a global platform for showcasing performance marketing expertise; whether that’s an interview with someone from your Hong Kong office, a drill down into performance marketing trends in Brazil, the hottest new startups in Tel Aviv, or otherwise, let us know about it, and share your international team’s expertise with our growing audience.

At the same time, we’ll be working to bring you international reports based on these specific regions helping to give you a view into other markets and the trends that define geographical regions; this will build our connections within those areas, which will trickle down to you as our community continues to expand.

Send us an email to content@performancein.com to get started...

Continue the conversation

Got a question or comment – tweet Mark @markjonesltd or comment on Twitter, Facebook or LinkedIN.

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

You may also like…