INside Performance Marketing
Got a tip? Let us know...
zanox and Affiliate Window Rebrand to Become Awin
Western Europe

zanox and Affiliate Window Rebrand to Become Awin

Affiliate marketing networks zanox and Affiliate Window have rebranded to become Awin.

The announcement today (March 6) marks the final act of the zanox Group’s merger, which followed the acquisition of Affiliate Window by zanox in 2010, and the creation of a central executive board at zanox in 2014.

Now flying under the same flag - the “Awin Sail” - the group simplifies its image and proposition to clients as a global affiliate brand, and comes in the wake of a further recent overseas advance following Affiliate Window’s acquisition of US network ShareASale in January.

The combined force of both companies now amasses approximately 6,000 advertisers and 100,000 active publishers, which it serves across 15 global markets.

A single platform

Toting technology that clients on either of the groups’ books will be well acquainted, such as cross-device tracking, payment on influence and 'convert-a-link', the new global platform is available across the US, Canada, UK, Ireland and France, with all markets gaining access “within the coming months”.

As of today, the former zanox Group's two core teams based in Berlin and London that had previously worked separately on products are now able to “focus all energy" on a single solution, according to Awin CTO, Peter Loveday.

"We are excited about harnessing the power of this team towards a single goal and the advantages this will bring to our ability to innovate,” he commented.

Loveday formed part of the management team put in place in 2014 - all ex-Affiliate Window staff - alongside COO Adam Ross and led by the UK network’s former managing director Mark Walters as CEO, who continues to helm the newly-branded Awin.

Following the reshuffle three years ago, the group continued to operate as zanox from central headquarters in Berlin, across Germany, the Netherlands, France, Italy, Spain, the Nordics, Poland and Brazil, while operations in the UK and US continued to carry the name of Affiliate Window.

In 2016, however, the zanox AG board made the decision to unify the two networks in efforts to realise the long-term goal of creating a global performance marketing network. Walters has laid out these objectives in a 2014 interview for PerformanceIN

Continue the conversation

Got a question or comment – tweet Mark @markjonesltd or comment on Twitter, Facebook or LinkedIN.

You may be interested in…

Attend the Year's Biggest Performance Marketing Event

Attend the Year's Biggest Performance Marketing Event

Old Billingsgate, London 24–25 Oct 2017 #PILive

PerformanceIN Live is a two-day event packing in 2,500+ attendees for an international celebration of all forms of measurable marketing. Over 1,000 meters of exhibition floor serve as a shop floor for the latest in performance tech ... Read more

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

You may also like…