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Movers & Shakers: February 2017

Movers & Shakers: February 2017

Your monthly update of personnel arrivals, departures and promotions in the fast-moving performance marketing space.

Already nearing the end of the first quarter, it’s time to look back on the job hops, promotions and exits that constitute another month in performance marketing - it’s Movers & Shakers.

Ad tech add-ons

We started February with news of Impact Radius’ new CEO, “martech veteran” David Yovanno, having transitioned from the same role in SaaS company Marin Software. His predecessor, Per Pettersen, assumes the role of executive chairman and chief strategy officer after nearly a decade at the helm.

Performance marketing company Tune welcomed industry veteran and software architect Dan Koch to the role of chief technology officer, a promotion from his former post as director of engineering and in-app marketing at the same company.

Ad tech provider Sizmek saw the departure of CEO, Neil Nguyen, exiting for reasons undisclosed. Nguyen will stay on for a transitional period before successor Mark Grether, co-founder and former COO Xaxis, take the reigns as executive chairman.

Meanwhile, Sizmek announced a new UK managing director in Andrew Morsy. The former associate vice president of sales for UK and Northern Europe will assume the newly-created role to oversee the sales team in driving the company’s revenue.

Agency updates

Dentsu Aegis Network US named Carat’s former North American CEO, Doug Ray, its first president of product and innovation, while the agency’s chief client officer Michael Epstein fills the role left behind.

Merkle, another agency under Dentsu, promoted Michael Komasinski to global chief operating officer for its services arm. Based in London, the former Razorfish North American COO will also take on the role of general manager for media services in Europe.

Having launched its Performance and Experience Agency in Perth, Dentsu Aegis Network also puts Stuart Davies in the role of group business director. Most recently, Davies served as digital director at OMD.

Mobile specialists

Alongside its expansion into the Asia-Pacific region, performance-driven mobile user acquisition company Liftoff announced a new leader to spearhead growth in the region, with Marc Hale joining as head of APAC, leaving behind a sales manager position at Twitter.

Steffen Svartberg Kristiansen has been made the head of Nordic operations for cross-device marketing technology specialist Tapad, having most recently led Norwegian operations for global digital media company Adform.

Meanwhile, Tapad tapped Pierre Martensson to serve as the SVP and GM of the group’s global data division, reporting directly to CEO and founder, Are Traasdahl, having joined last year to launch and run the group’s APAC expansion.

Video marketers

Outstream video specialist Teads has landed a sweet hire, taking on the former media director of Mars Chocolate, Marc Zander, to join its commercial leadership team as global vice president of client partnerships.

Video marketing specialist Innovid has taken on Matt Colebourne as managing director for EMEA; the former Trinity Mirror director of news business will be tasked with leading European operations and growth.

Another departure comes with Tremor Video’s chief executive, Bill Day, stepping away from the company following a reported decline in annual revenue. Day will continue to serve as an advisor to the programmatic video specialist - meanwhile, chairman of the board Paul Caine will act as interim CEO.

Affiliate hires

Former senior global marketing manager at Incentive Networks, Gill Makepeace has joined the affiliate network CJ Affiliate as director of publisher development. Makepeace has held an extensive career in performance marketing, including within roles at Debenhams and Sainsbury's.

Mobile marketing company Invitation Digital has seen a number of changes under its watch, with subsidiary and voucher incentive platform Vouchercloud seeing former head of account development, Mark Andres, transfer to sister-site Giftcloud’s head of partnerships, while Vouchercloud’s head of affiliate operations, Chris Johnson, assumes the title of client services director.

Another move for Vouchercloud comes with the departure of Ami Spencer, former head of client services, who will be taking a role at Webgains, while Webgains itself will see the departure of UK sales director, Scott O’Brien, to Performance Horizon, PerformanceIN has been told. 

Data & display

Audience data company Eyeota welcomed aboard former AudienceScience senior account manager, Sunil Modha, who joins the group in the role of senior supply director for the EMEA region, with the primary objective of increasing Eyeota’s online data partnerships.

Real-time ad selling platform PubMatic has promoted Emma Newman, the group’s former vice president of international marketing, to the role of UK country manager, directly reporting to Bill Swanson, Pubmatic’s vice president of EMEA.

Behavioural analytics platform CleverTrap expanded its leadership team with the appointment of Almitra Karnik as head of marketing and global growth. A prominent member of the Silicon Valley startup scene, Karnik has led product marketing at Twilio, and most recently a similar role at software company Splunk.

Michael Della Penna has been appointed to the role of executive vice president of growth and strategic partnerships at location intelligence company Cuebiq. Previously, he served as group vice president at Oracle Marketing Cloud and senior vice president of emerging channels at Responsys.

Publisher picks

Music streaming service Pandora has reeled in Alison Pavy as its new programmatic sales director having joined the company two years ago, previously working at MI9 and Microsoft in Australia and the UK.

Vox Media, the publisher behind eight editorial brands including The Verge and Recode, has promoted Trie Brundreet from chief product officer to COO, where he’ll oversee the company’s expansion into video and development of native advertising.

In a similar vein, the Financial Times’ global head of programmatic Elli Papadaki has vacated her role to adopt the same title - albeit a newly-created one - at Condé Nast-owned fashion publisher Vogue.

Finally, now in the hands of new CEO Jon Mew, the IAB UK has taken on Roisin Donnelly, former brand director for Northern Europe at Procter and Gamble, as a non-executive advisor, with the aim of participating in the trade body’s increased engagement with brands and agencies.

That’s all for now, we’ll see you next month for another round of job updates, so make them known to us at content@performancein.com if you’d like to feature yourself or a colleague.

Or, if you're looking for a new role or would like to advertise a vacancy, cast your eye over the PerformanceIN Jobs page.

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Got a question or comment – tweet Mark @markjonesltd or comment on Twitter, Facebook or LinkedIN.

Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

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