In an age of ad blocking, changing consumer habits and huge advances in technology, the digital advertising industry faces an opportunity to adapt and diversify, or face the consequences of standing still.
Einav Dinur, Inneractive’s director of business strategy and marketing, joined MediaCom’s Ben Phillips, National Rail’s Jonathan McCauley-Oliver and Adludio’s Paul Coggins, to hammer out just where the digital marketing industry could be heading in 2017.
Entitled “Advertising in the Age of Bots, VR & Ad Blockers” and filmed at PMI London, watch the full session above for a forward-facing debate around the advancements and challenges faced by the industry at present, and discover where only the savviest marketers will reign.
Ad blocking is overhyped
VR: The new frontier
The impact of new tech on consumers