INside Performance Marketing
Click to View

Watch: How to Nail Your Landing Pages with Cohort Global

“If you can convert 10% better than your competitor, then you’re off to a flying start,” says Jon Ostler, managing director of lead generation specialist Cohort Global.

That statement formed part of a presentation at PMI last year, which saw Ostler reel through the finer detail of creating the optimum landing page in order to push the maximum number of valid leads for your business.

Watch the full session above as Ostler reveals Cohort’s secrets for success, including design elements proven to win, how to create demand with incentives, the importance of continual optimisation, and more.

Watch for:

  • The landing page checklist
  • Adapting to mobile’s growth
  • Importance of trust & transparency

Extra: PerformanceIN & Cohort Global released a handy guide to Lead Generation - download it here

Continue the conversation

Got a question or comment – tweet Mark @markjonesltd or comment on Twitter, Facebook or LinkedIN.

Mark  Jones

Mark Jones

Editorial Executive at PerformanceIN. Mark reports performance marketing news and manages PI's network of guest contributors.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

Read more from Mark

Related Articles

Join over 10,000 performance marketers for the ultimate weekly update on industry news