Sponsored by Affiliate Future, the Performance Marketing Awards’ Industry Rising Star category shines the spotlight on the next generation of marketers entering the industry of results-driven advertising.
Recognising a mixture of natural talent, working ethic, enthusiasm, and the early showings of a prosperous career, it’s a highly sought-after category, so with nominations open until April 7, PerformanceIN’s Rising Star Series is a chance to meet the candidates in more detail.
Today, we’re speaking to Navigate Digital account manager, Eleanor Corrigan.
What excites you most about the performance marketing industry?
Eleanor Corrigan: I’ve only been in the industry for a comparatively short while, and yet even within that time the evolution performance marketing has undergone is significant. With the rise in multiple devices, increasing availability of data, and invaluable insight this has consequently provided services, the opportunities to leverage performance marketing are seemingly endless. We in the affiliate team constantly come across incredible publishers and enterprises who have successfully managed to bring something entirely innovative to the table; the level of creativity within the industry is crazy and I’m pretty sure we’ve only hit the tip of that proverbial iceberg.
Within your performance marketing career to date, what do you count as your biggest achievement, and why?
EC: It’s hard to choose just one. Taking over an existing account and managing the most successful month since the program’s launch; developing another account from scratch to eventually produce growth of over 3,000% YoY; officially being named the shortest member of the company to date…it’s been a great eighteen months.
What would winning Industry Rising Star mean to you?
EC: Professionally, it would be recognition that I’m on the right path and I’m doing the right thing, which would of course be hugely gratifying. Personally, and arguably more importantly, I would consider it an accolade to the tremendous individuals of Navigate Digital. They’re a fantastically warm, encouraging and generous group of people, and I sincerely believe that I wouldn’t have got to this point today without them.
To see the shortlist and cast your vote please view here.