Sponsored by Affiliate Future, the Performance Marketing Awards’ Industry Rising Star category shines the spotlight on the next generation of marketers entering the industry of results-driven advertising.
Recognising a mixture of natural talent, working ethic, enthusiasm, and the early showings of a prosperous career, it’s a highly sought-after category, so with nominations open until April 7, PerformanceIN’s Rising Star Series is a chance to meet the candidates in more detail.
Today, we’re speaking to Impact Radius account executive EMEA, Neil Depala.
What excites you most about the performance marketing industry?
Neil Depala: The performance marketing industry is always evolving and requires those who work in it to keep pace with the changes. I am continually excited by the opportunity to deliver new products and solutions to our partners and I am passionate about consistently building and growing relationships with advertisers within the industry. It is a key part of my role to understand and deliver solutions to their ever-changing needs so that they can gain competitive advantage. Through these conversations, I have been able to drive new innovative marketing partnerships that allow my partners to reach new audiences and increase the lifetime value of their customers.
Within your performance marketing career to date, what do you count as your biggest achievement, and why?
ND: The proudest achievement within my performance marketing career was actually securing my first partnership with a leading International brand. I worked with them to overcome their growth challenges within a certain geographical market and I established how Impact Radius could best penetrate that initial market from a strategic and technology perspective. I continue to work hard build on our relationship with them today and we are working together closely to expand our partnership further.
What would winning Industry Rising Star mean to you?
ND: Winning this prestigious PMA award would naturally be a big deal for anyone in the performance marketing industry. For me, I really enjoy what I do and the people that I work with, both from an internal perspective and also the partners who I engage with daily. Being rewarded for this by PerformanceIN and by my peers in the industry is just a further bonus for me which I would be extremely proud of.
To see the shortlist and cast your vote please view here.