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How to Create the Perfect Cart Abandonment Email

In the era where e-commerce is continuously growing - it’s expected to reach €509.9 billion in Europe alone this year - cart abandonment remains online retailers’ worst nightmare. As many as three-quarters (around 75%) of users leave their baskets without making a purchase, a report from SaleCycle has revealed.

According to the remarketing company, the most common reason for leaving at checkout is predominantly shoppers’ tendency to research products first, or just look around. In addition, many shoppers are put off by issues with shipping, or they prefer to purchase items in-store rather than online.

Marketers have been fighting the worrying trend with retargeting emails aimed at convincing shoppers to finish their transactions. In the infographic below, SaleCycle has analysed data from over 500 brands globally in an effort to tackle some of the most common pitfalls.

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Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

Read more from Monika

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