Watch: How Trinity Mirror Uses Programmatic Advertising

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Trinity Mirror is one of Britain's biggest media organisations, packing the likes of The Mirror, The People and Daily Record into a portfolio spanning over 260 titles. Digitally, the company has evolved its ad-selling proposition to incorporate a greater ...

Mark Jones 12 Dec 2016

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Trinity Mirror is one of Britain’s biggest media organisations, packing the likes of The Mirror, The People and Daily Record into a portfolio spanning over 260 titles. Digitally, the company has evolved its ad-selling proposition to incorporate a greater focus on efficiency, with programmatic the driving force.

Marking the first release of our session videos which you can expect to see on site every Monday and Thursday, Performance Marketing Insights: London welcomed Amir Malik, the group’s director of programmatic and digital, for an exploration into how big publishers are making the most of programmatic’s moment in the spotlight.

Watch for:

An overview of programmatic adoption in 2016.
The untapped opportunity of programmatic.
How the UK’s largest publisher uses programmatic.

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.