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Watch: Einav Dinur on Advertising in the Age of Bots, VR & Ad Blockers

One of the themes emerging at PMI: London this year was the rising swell of new technology and the undeniable effect it's having on digital marketing.

As a result, consumer choice now dominates the online ecosystem in the form of ad free environments, on-the-go, anytime access - the impact of this bolstered by the advent of emerging innovations such as virtual reality.

This very subject formed the basis of a session by Inneractive’s Einav Dinur, entitled ‘Advertising in the Age of Bots, Virtual Reality and Built-In Ad Blockers’. Focusing on the importance of evolution, she highlighted advertisers need to find the right balance between planning for the future and keeping an eye on what works right now; “Explore and experiment, tailor ads to the media - repurposing won’t work,” she advises.

Watch the full interview with Einav for more insights.

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Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

Read more from Monika

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