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Infographic: Cart Abandonment Rates Throughout the Third Quarter

Infographic: Cart Abandonment Rates Throughout the Third Quarter

The rate of consumers abandoning their e-commerce shopping carts this year has so far remained on an even keel, and Q3 has been no exception.

That’s according to findings by SaleCycle, which show that a slight increase in cart abandonment rates from 74.32% in Q1 to 74.52% in Q2 has been balanced by the numbers dropping slightly again in the third quarter, reaching a steady 74.4%.

According to the remarketing company, some of the common reasons for cart abandonment are issues with shipping - be it cost or time, high prices or consumers’ desire to compare them with other retailers - as well as purchasing items in-store rather than online. Most commonly, however, consumers leave their online baskets because they are researching, or “just looking” (34%).

This time last year, cart abandonment rates amounted to 76.6% across retail, travel and fashion. The decrease observed this year, as compared to 2015, has been previously explained by SaleCycle as a result of maturing markets, greater consumer insights and web personalisation.

The infographics below provide an in-depth breakdown on the cart abandonment landscape in Q3.

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Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

Read more from Monika

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