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Watch: How Brands Make Use of Their Addiction to Data with Ve’s Charlie Ashe

The advertising industry has a data addiction problem, says Ve Interactive’s digital strategy director, Charlie Ashe.

While the technology is ready to serve brands wanting to get the lowdown on who they’re selling to, the education around how to turn these insights into something meaningful is lacking.

Following his presentation on the ‘Power of Data Management Platforms’, PerformanceIN caught up with Ashe at FoM last week to discuss how brands can begin turning a data deluge into actionable insight, the ways in which Ve’s data science team describes a DMP, and more.

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Mark  Jones

Mark Jones

Editorial Executive at PerformanceIN. Mark reports performance marketing news and manages PI's network of guest contributors.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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