Infographic: How to Get Your Paid Search Strategy in Gear for the Festive Season

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Online retailers understand the importance of preparation, in particular, getting website's ready for key shopping dates, but it doesn't stop there... Although it feels an eternity away, data from Google Trends shows that searches containing ‘christmas’ start as ...

Mark Jones 27 Sep 2016

Paid Search

SEO

Online retailers understand the importance of preparation, in particular, getting website’s ready for key shopping dates, but it doesn’t stop there…

Although it feels an eternity away, data from Google Trends shows that searches containing ‘christmas’ start as early as September, and with Black Friday 2016 estimated to be the the UK’s first ever £1 billion shopping day, it’s well worth getting your foot in the door to capture the first sales of the high season.

Whether for text campaigns in Google AdWords or product placements in Google Shopping, there’s a variety of ways you can optimise your SEM strategy to boost customer acquisition. With that in mind, Twenga Solutions has prepared its ’12 days of Christmas optimisation tips’ infographic so that you can get your paid search strategy up-to-scratch come shopping season.

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.