Making the headlines…
Key Dentsu Employee Leaves Agency to Launch Programmatic Consultancy Firm
One of Dentsu’s main programmatic advocates, Wayne Blodwell has ended a run of lofty positions among leading performance marketing agencies to launch his own consultancy, The Programmatic Advisory. Read on.
BrightonSEO – Local SEO and Personalisation Trending but Voice Search is the Future
Last Friday (2 September), we joined 3,500 digital marketing enthusiasts at BrightonSEO – Britain’s flagship search conference. Read on.
Investors, Consumers Right to Criticise Programmatic, Claims AdRoll MD
The EMEA MD for one of programmatic’s key players says that criticism volleyed at automated ad-buying is justified given the expectations from both investors and consumers. Read on.
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Creating a buzz…
Q&A: LinkedIn’s Head of Product on Network’s New Ad Performance Upgrade
“Our customers can now see a more complete picture of how their ads are driving leads.” Read on.
Q&A: CommuniGator’s Victoria Dyke on The Future of Email
“Email will always evolve. It has to. It’s been around for over twenty years, and it’s not showing any signs of fading away.” Read on.
Spotlight on…
Greg Gifford: Using Facebook Ads Creatively and Correctly to Reach Local Audiences