Although keywords, links and analytics are the most obvious connections to SEO, the space also has huge impact on content development and marketing, as well as social.

Bridging SEO and online media, BuzzFeed’s editorial developer and SEO newbie, Paul Curry, took to the stage at BrightonSEO last week to deliver his session “Building viral web toys at lightning speed.”

In our final post-show interview this week, we caught up with Paul to get some top tips on creating things quickly, hear about his perception of the SEO world and find out how a murder in the US affects his online presence.

Catch up on our full reel of expert interviews from BrightonSEO here