Making the headlines…
Performance Marketing Awards 2017: All You Need to Know
There are plenty of big announcements, including changes to the categories, process, judges, tables and key dates. Read on.
Join the Performance Marketing Awards Judging Panel in 2017
We’re looking for industry leaders with a wealth of performance marketing experience as well as the time to commit to the process of grading entries. You’ll play a privileged role in deciding victors within a selection of over 20 categories, which presents an opportunity to further stamp yourself as an authority in results-based marketing. Read on.
Keep an Eye on the Competition? You’re Probably Using “Ad Spy” Tools
Of the 50 readers that responded to our survey, representing those with an interest in performance marketing, nearly three-quarters (75.5%) responded that they had never used any kind of ad spying tool. Read on.
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JICWEBS to Issue Certification Seals for Companies Committed to Reduce Ad Fraud
Linkdex CEO Calls Acquisition by ScribbleLive a “No Brainer”
Yandex Introduces Complaint Button as Ad-Blocker Alternative
Drop in Ad Blocking ‘No Cause for Celebration’
Creating a buzz…
How Affiliate Marketing Can Fuel Micro-Moments
Micro-moments are all fuelled by paid media, specifically search engine marketing and are, for the most part, location-based. But do they have to be? Read on.
How Large Paid Search Campaigns Could Change in the Next Five Years
Currently complexity “isn’t sustainable”, so how can we can expect to see large scale campaigns change in the coming years? Read on.
Spotlight on…
Helen Southgate: What the Energy Sector’s Reform Means for Affiliate Marketing
“[The document’s] contents affect a range of industries, and throughout the two-year review period there have been a number of changes, uncertainties and restrictions on the affiliate sector.” Read on.