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This week: PMI: London Keynotes, Closure of 7thingsmedia, Instagram's Business Toolkit

This week: PMI: London Keynotes, Closure of 7thingsmedia, Instagram's Business Toolkit

Making the headlines...

Three Keynotes Put Fresh Spin on PMI: London, with Agenda Now Live

PMI: London has announced its first batch of speakers with no fewer than three keynotes making their way onto the bill. Read on.

Closure of 7thingsmedia Confirmed with Words from Founder

The founder of award-winning UK digital agency 7thingsmedia has announced its closure following unconfirmed reports from last week. Read on.

Instagram Launches Next-Level Toolkit for Advertisers

Among the new additions to Instagram's features are “business profiles” for companies actively selling on the network as well as tweaks to its analytics and targeting functions. Read on.

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Rates of Ad-Blocking Slow Up as Users Learn More About “Value Exchange”

Three Quick Tips for E-Commerce Upselling

UK Retailers Still Struggle to Deliver Omnichannel Experience

How The Body Shop Used Programmatic Display to Drive New Revenue

Creating a buzz...

Why the Appetite for Customised Approaches to Programmatic Advertising Is Growing

"Not a week goes by without a vendor bringing a new automated solution to the market. But, as the tools of the trade become more sophisticated, so too do the demands of the marketers using them." Read on.

What’s Stopping the Affiliate Channel from Going Programmatic?

"The special characteristics of the channel seem to make the transfer into programmatic more challenging than we first thought. How easy will it be for affiliate marketing to go programmatic?" Read on.

Spotlight on...

Benjamin Brandall, Process Street

Why email is as much about customer experience as it is about marketing. Read on.

Juan Margenat, Marfeel

Speeding Up Mobile: The Need for Faster Ads. Read on.

In numbers...

99%

Year on year increase of The Body Shop's new customer revenue; a result of Rakuten Display's campaign. Read on.

500 million

Instagram's user base. Read on.

42%

The percentage of British retailers who have integrated their in-store and online teams to deliver a more consistent experience. Read on.

In pictures...

Ad-blocking rates in the UK in the first half of 2016. Read on.

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Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

Read more from Monika

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