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This Week: Facebook's Anti Ad Block Stand, PMI: London News, Dentsu Aegis Acquires Merkle

This Week: Facebook's Anti Ad Block Stand, PMI: London News, Dentsu Aegis Acquires Merkle

Making the headlines...

Facebook’s Anti-Ad Blocking Initiative Could Set an Industry Precedent

Facebook has launched measures to circumvent the effect of ad blockers on its desktop site, instead requiring users to adjust their preference settings. Read on.

Performance Marketing Insights Hints at New & Improved London Experience

Emphasising best practice, regulation and fair play, PMI London is the year’s focal point for open debate and learning around what we deem to be the industry's two key groupings; affiliate marketing & lead generation, and biddable media. Read on.

Dentsu Aegis Acquires US Performance Marketing Agency Merkle

Dentsu Aegis Network has acquired the Maryland-based CRM and performance marketing agency Merkle in a deal tipped to be worth over $1 billion. Read on.

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Programmatic Maintains Momentum in Q2, Improving Transparency in the Space

The Importance of Inventory: More Options Make For Less Disruptive Messaging

Mobile Marketing Spend Could Grow By Over 25% Across EMEA

Affilinet Launches Advertiser Content Sharing Platform for Affiliates

Is Facebook and In-Ad Video a Return to ‘Move Fast and Break Things’?

Creating a buzz...

Why There Is No One Holy Grail to Address Ad Blocking

Many options are already being enthusiastically hailed as the Holy Grail, with solutions including improving the quality of creatives, whitelisting and ad blocker circumvention, along with micropayments and subscriptions to name a few. But the pursuit of a single answer to the ad blocking issue is a fairy tale. Read on.

Three Types of Travellers and How to Market to Them

Recently, travel data specialist ADARA has conducted research looking into travel habits of chosen audience demographics to help marketers deliver targeted messages to specific, high-value audiences. Read on.

How to Strike the Right Balance in Your Email Marketing Content

Marketers need to be wary of simply ‘keeping the wheel turning’ when it comes to their marketing strategy. Read on.

Spotlight on...

Tomas Saulsbury-Hunter, CJ Affiliate

Watch: working with influencers to maximise affiliate strategy. Read on.

In numbers...

22%

The percentage of UK adults who use ad blockers. Read on.

97%

The rate of advertisers using mobile marketing strategies planning to focus on Facebook. Read on.

63%

The percentage of Brits likely to respond to the use of emojis. Read on.

In pictures...

Programmatic volume share by country. Read on.

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Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

Read more from Monika

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