Making the headlines…
Q&A: Bridging the Programmatic Knowledge Gap
Despite the hype around the automated-buying technique, research by digital agency Theorem found programmatic to account for just 8% total media spend in the UK. What’s putting the brakes on programmatic’s adoption? Read on.
Criteo Reports Record Number of Clients and Strong Financial Results in Q2
Retargeting company Criteo announced a strong overall performance across all areas in Q2, particularly in regards to market expansion and tech innovation. Read on.
Teads Claims $47 Million for Asia Expansion and Acquisitions
The France-based online video advertising specialist Teads has taken on $47 million in debt financing; a sum set to foot further expansion into the Asian market and bolster its product line via acquisitions. Read on.
Coming Soon – CPI Networks: The Buyer’s Guide
PerformanceIN is delighted to announce the launch of its new line of Buyer’s Guides: a series of reports collating high-level information on tech providers, networks and more to help readers make the right choice on their next purchase. Read on.
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Creating a buzz…
Robert Glazer: Why the Performance Fee Model Is On Its Way to Extinction
“I am going on record and declaring that the traditional 20-30% affiliate network performance fee model is headed for extinction.” Read on.
Five Ways App Developers Can Overcome App Fatigue
“There is a giant elephant in the app store: buried among the million-plus apps is the harsh truth that consumer app fatigue is at an all-time high.” Read on.
Spotlight on…
Q&A: TUNE’s Brett Olson on Performance Marketing in Latin America
“The opportunity for growth in Latin America is absolutely staggering.” Read on.
Attribution Models: The Good, The Bad, and The Ugly
“The key lies in a marketer’s ability to capture and interpret campaign data — at every touch point, both short term and long term.” Read on.
In numbers…
19.5%
The rate of referrals which drove traffic to the UK’s top 25 retailers in the first half of 2016. Read on.
800,000
The amount of publishers on 5IQ’s database. Read on.
$407 million
Criteo’s revenue in Q2 this year. Read on.
In pictures…
Social commerce network Pepper.com has shone a light on where online retailers are pulling in the bulk of their traffic, with data from SimilarWeb finding that ‘referrals’ are trumping visits driven by email or social. Read on.
