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Performance Marketing Insights Europe: A Look Back at Day One

PMI: Europe takes PerformanceIN to the Dutch capital of Amsterdam this year, bringing together advertisers, agencies, networks and publishers from across the world for two days of all things performance marketing.

As we wrap up what has been an action-packed, lively and insightful Day One, let’s look back at the highlights so far.

Day highlights

Day One brought a mix of speakers, topics and companies to the stage as our attendees heard from various specialists in the field. They covered a broad variety of topics, from programmatic and SEO, to different types of data and customer targeting techniques, right the way across to moment marketing and cart abandonment.

One of the early sessions brought a discussion on ‘the next wave’ of customer acquisition techniques’, headed up by zanox global project manager Florian Wallner. This saw a run through new ideas like advertiser cross-industry co-operations for targeting prospects right at the start of their journey.

Next went Rakuten Marketing with a debate & discuss session titled ‘Paving a Plan for Last-Click Rewarding,’ which gave attendees an opportunity to speak up and share their opinions on the future of last-click rewarding. It’s a huge talking point for 2016, and James Collins - MD of the group’s attribution arm - led a discussion on its place in the current climate.

Another highlight of the day was TVTY’s insight into moment marketing. Antoine de Kermel’s knowledge and experiences about targeting audiences during specific periods of time led to a bridge between performance marketing and TV, which you can read all about here.

Another one of PI’s personal highlights was the keynote session from digital marketing and social media expert Chris Perks on ‘Getting On Board with the Growth Hacking Mindset’. Perks brought his own unique style of presenting to the Okura with an energetic tutorial on building a highly effective growth strategy - something touted to make huge waves in the boardrooms of some of the biggest groups going.

Things were brought to a close with zoned networking events, which saw delegates attached to biddable media, affiliate marketing and traffic generation linking up with professionals from their chosen area.

Awarding excellence

PMI also, for the first time ever, played host to the European Performance Marketing Awards; celebrating the achievements of companies across the region after a decade of doing the same in the UK.

Taking place in Hotel Krasnopolsky, the event rewarded the best teams, campaigns and technologies across the performance marketing industry. You can find out what happened on the night by reading about all the winners here.

You can also prepare for Day Two by checking out the agenda and finding out more about the keynote here.

We have also been covering PMI: Europe through our live blog and on Twitter. Keep on letting us know your thoughts using #PMIEUR.

Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

Read more from Monika

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