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Full Shortlist for European PMA, Most Costly US Keywords and Instagram's Audience

Full Shortlist for European PMA, Most Costly US Keywords and Instagram's Audience

Making the headlines...

Full Shortlist for European Performance Marketing Awards Announced

The European Performance Marketing Awards has revealed its shortlist of nominees ahead of a debut ceremony in Amsterdam’s Grand Hotel Krasnapolsky on July 4, co-hosted with Performance Marketing Insights: Europe. Read on.

Legal Keywords Dominate AdWords’ Most Expensive for US

A significant majority of the most costly terms are positioned within the legal space, with the phrase ‘best mesothelioma lawyer’ worth a staggering $935.71 per click. Read on.

Pouncing on Instagram's ‘See Now, Buy Now’ Audience

The level of engagement between brands and Instagram users has exploded. According to Forrester Research, the rate of interaction with brands on Instagram is 400% higher than on Facebook and Twitter. That’s why it’s such a vital tool for customer acquisition. Read on.

UK Publishers Thrive with 'Digital Diversity' as Display Revenue Drops

UK publishers generated £100.5 million in digital revenue within the first quarter of this year, showing an 8.3% hike on the same period in 2015. Read on.

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CUPONATION Revamps as Global Savings Group to Boost Position in Performance Marketing

Women Take the Lion's Share of UK Mobile Internet Browsing Time

Monitise Reverses Decision on Sale

Study Reveals How E-Commerce Retailers Can Curtail Cart Abandonment

Rocket Internet Cuts Losses in Q1 Despite Slower Growth

In the spotlight…

Amit Kotecha, Quantcast

In the lead up to his session ‘Attribution in display advertising - credit where credit is due’ at PMI: Europe, Quantcast’s head of marketing for EMEA talks about the problems at hand whilst delving into some of the metrics and scenarios which could see to their end. Read on.


Case study on how mobile games developer SGN achieved double digit LTV and revenue growth. Read on.

The numbers…


Rate of online shoppers who abandon their baskets at checkout but return to the retailer’s site to proceed with the purchase later. Read on.


Quarterly decrease of loss for Rocket Internet’s main start-ups on last year. Read on.

5 hours 30 minutes

Rough difference in the amount of time women spend on their smartphones as compared to men in April 2016. Read on.

In pictures…

Top 25 most expensive keywords in the US:

Don't forget...

Learn from the leaders in performance marketing at PMI: Europe

New speakers confirmed include senior figures from Teads, Impact Radius, Euroflorist and iProspect - all of whom will be tackling some of the industry's biggest talking points. Join us on 4-5 July in the beautiful city of Amsterdam. View speaker line-up here.

Monika Komar

Monika Komar

A News and Features Reporter at PerformanceIN, Monika covers stories and developments in the fast-evolving world of performance marketing.

Monika studied Modern Languages at the University of Southampton and worked in marketing and communications before making her way over to PerformanceIN.   

Read more from Monika

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