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Affiliate Window Enters “Phase Two” of Cross-Device Tracking Journey

Affiliate Window Enters “Phase Two” of Cross-Device Tracking Journey

Affiliate Window

Content Sponsor

Affiliate Window

Affiliate Window is a global performance marketing network built on five core beliefs; service, ethics, technology, performance and innovaton. Niche retailers to top consumer brands grow their online presence by leveraging our market-leading technology. We recognise the importance of generating incremental value for our advertisers, while ensuring our publishers have the best tools and services to succeed. Our network offers proprietary solutions, comprehensive reporting suites and social style partner directories to facilitate advertiser and publisher collaboration. We are committed to compliance and provide a suite of tools to monitor all search engines, seek and remove hidden adware and spyware, and protect against fraud. Part of the Zanox Group, we have established ourselves as a leading global network with 11 offices worldwide. For an international, innovative and ethical approach to performance marketing, Affiliate Window has all the right ingredients.

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Affiliate Window is looking to a ‘mobile-first’ era with plenty of optimism after releasing a healthy progress report for its cross-device tracking tech. 

The affiliate network says its solution for tracking sales and interactions made across different devices has benefited 1,017 publishers since its introduction last year

This recording has led to £560,000 being paid out to affiliates who can now see first-hand evidence of how their users flit from smartphones to tablets to desktops on their way to completing an action.

On its first birthday, users of the function are set to benefit from two new cross-device reporting functions, namely separate reports for cross-device transactions, and an ability to drill down into publisher or advertiser performance in this regard. 

Screen to screen

The need for cross-device tracking is becoming all the more apparent for affiliate programme managers as they attempt to assess the impact generated by certain publishers in keeping the consumer engaged.

Research from TNS shows that Britons use an average of three devices, giving rise to the UK’s billing as a trailblazer in mobile commerce. With a fair amount of these consumers using a number of devices on their way to the checkout, the pressure is on advertisers to optimise their marketing for certain touchpoints.

In a typical user journey, someone receiving a discount via their smartphone could go on to redeem it when paying through their desktop. Gaining insight into these journeys can help an advertiser plan their spend and messaging accordingly, helping them send the right message to the right device.

Anthony Clements, UK country manager at Affiliate Window, views the tracking of these actions as a “core part” of the network’s strategy for the future.

“Multi-device e-commerce is now commonplace, and that means tracking and rewarding publishers for sales driven across more than one device should also be a normal practice in our industry.”

Clements added that the network was “delighted” to be releasing further advancements to its cross-device function, which include an option to see where multiple devices have influenced a transaction within its recently re-launched Transactions reports. 

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