INside Performance Marketing
Tradedoubler to Fill CFO Void Once Financial Picture is Revealed

Tradedoubler to Fill CFO Void Once Financial Picture is Revealed

Affiliate network Tradedoubler has decided who will replace chief financial officer (CFO) Tomas Ljunglof once its Q1 report has been unveiled.

Current head of accounting and group consolidation Viktor Wagstrom is to fill the position in an interim capacity after Ljunglof’s resignation was made known to the press in December 2015.

The bulk of Wagstrom’s experience comes via a six-year stint at Swedish software company Cision; the role he undertook before starting at Tradedoubler in March 2015. 

Ljunglof had only stepped into the role as CFO at the start of 2014 but announced his departure at the same time as “efficiency improvements” saw further cuts to the company’s management.

At the end of 2015, Tradedoubler reported net sales of SEK 1,629 million - roughly £133 million - which represented a 12% decline year on year once adjusted for fluctuations in exchange rates.

On the tech trail

Tradedoubler is hoping to make steady progress this year after the impact of a tough few quarters was softened by a pick-up in profit during Q4. 

As previously communicated, the company is now focused on driving “smarter results” for the programmes on its network, with in-house tech enabling more granular insights into campaign performance.

Previous activity in this vein has seen the availability of tools for user journey reporting and cookieless tracking, with the company’s tech line-up bolstered by the purchase of German ad tech group adnologies last year.

A new start could come in the form of Wagstrom beginning his tenure on the backdrop of a positive Q1 performance, which is due to be revealed on May 3. 

In announcing the CFO change, Tradedoubler CEO Matthias Stadelmeyer thanked Ljunglof for his commitment and wished him luck for the future.

Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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