INside Performance Marketing
How Marketers Can Stay Mobile Ahead of Valentine's Day

How Marketers Can Stay Mobile Ahead of Valentine's Day

According to Google, mobile will be more important than ever as consumers plan their romantic gestures, with a 60% rise in Valentine's Day related searches year on year.

Furthermore, it may or may not come as a surprise that this year there are four times as many searches for ‘gifts for boyfriend’, than ‘gifts for girlfriend’.

These findings form part of an infographic created by the global search giant, with the far from heartless aim of helping marketers make the most of the opportunity. View in full below for revelations into most searched-for queries, differences across gender and mobile’s popularity when booking a romantic getaway.

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Mark  Jones

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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