INside Performance Marketing
PMAs 2015: The Winners’ Stories

PMAs 2015: The Winners’ Stories

Mere months separate the Performance Marketing Awards from its 10th anniversary, and now - on January 29 - we’re counting the hours until our entry boxes are jammed shut.

At the end of today the chance to enter for one of the performance marketing industry’s coveted awards will end. 

We recently took a glance back to past ceremonies with a snapshot of the PMAs’ heritage. To give every advertiser, publisher, agency and network the best possible chance of winning at this year’s gathering - a landmark for the event - PerformanceIN saw value in compiling some of the thoughts and advice from last year’s winners.

Here are some of the headlines created by the class of 2015:

How to Win a PMA: IProspect UK - Best Performance Marketing Agency - Fierce competition is par for the course with the PMAs’ agency category, but iProspect rose above the pack last year.

How Used Mobile Marketing to Smash Sales Targets - Working with Somo, it was a great year for’s mobile marketing efforts, culminating in a Best in Mobile victory at the 2015 Performance Marketing Awards.

How Affilinet Unlocked the Value of Each Affiliate for Thomas Cook Airlines -  Last Year’s Travel and Leisure award went to affilinet and Thomas Cook for their work in the affiliate channel. A case study delivered to PerformanceIN explained how it was done.

How 8MS Utilised Blogger Power in Farfetch’s Drive for SEO - In this effort - a Best Organic Search Campaign - 8 Million Stories joined forces with Farfetch to create blogger rapport, resulting in a huge SEO benefit for the latter.

How to Win a PMA: Affiliate Window & BT - Best Managed Affiliate Programme - Networks and agencies take note: Affiliate Window decided to veer away from the norm by working with telecoms giant BT for a truly unique effort in affiliate marketing. Here, Paul Stewart, account director at the network, shared some of the secrets to success.

How to Win a PMA: Kenshoo - Third-Party Innovation 2015 -  One of the most insightful Q&As in the aftermath of last year’s awards came from Chloe Pascal, EMEA marketing manager for Kenshoo, which found success in the third-party innovation category.

PMA Winner Discusses Incentivisation and Bridging the Online/Offline Gap - While the online/offline divide was at the core of our talk with Trusted Loyalty Partners - the PMAs’ Best New Entrant in 2015 - the company also let loose on some tips for new performance marketing groups.

How to Win a PMA: Yieldify - Industry Choice of Publisher 2015 - To win an ‘Industry Choice of’ prize requires a huge amount of popularity in the relevant field. Yieldify showcased exactly that last year. 

How to Win a PMA: CJ & Argos - After winning last year’s Advertiser Innovation prize with Argos, we were keen to talk with CJ Affiliate by Conversant about the key to success.

Fancy your chances at winning a performance marketing award? Click here for a full list of categories.

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Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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