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Infographic: The Justification for Toning Down Offers and Promotions

Infographic: The Justification for Toning Down Offers and Promotions

Special offers and promotions may feel like the right way to tempt someone into making a purchase, but it seems the volume of deals being sent by marketers is having an adverse effect.

Detailing the findings of a survey of 200 marketing pros and 1,200 consumers around the world, an infographic from SAP Hybris and Forrester Consulting shows that 44% of people that receive offers from companies over the web believe they get sent too much. 

This is leading to many a wasted effort, indicated by the 37% of consumers that said they delete the majority of their email offers without even reading them. Nearly half (44%) have taken even stronger action by unsubscribing from a mailing list due to the amount of offers they get sent.

In a strange twist, exactly the same proportion of marketers answering to the survey did not rate their personalisation efforts, while 66% of consumers said that personalised content had an impact on their decision to make a purchase. 

See the infographic below to gain more insights from the report. 

Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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