The monumental impact of affiliates on sales throughout Black Friday and Cyber Monday has been brought to light courtesy of data from the zanox affiliate marketing network.
Last year, the zanox group tracked €63 million in revenue and 22 million clicks driven by affiliates to over 4,000 advertisers during Black Friday. It broke company records, but in 2015 things were turned up a notch.
Sales revenue for November 27, 2015 grew 55% year on year to hit a staggering €97.9 million, helped by an average order value of £125 - £7 above the network’s typical value for Friday sales.
Here are how things shaped up for the network across Europe during the ‘Cyber Weekend’ - encompassing figures from Black Friday and Cyber Monday (November 30).