Ve Interactive is the latest customer in eBay Enterprise’s auctioning off of services, having acquired its Display Retargeting business.
Today’s purchase by the digital e-commerce technology company follows a string of similar acquisitions made since eBay’s marketing solutions arm went independent in October, backed by Banneker partners and the Permira funds.
The acquisition equips Ve Interactive with a complete digital ad platform, integrating high performance audience targeting strategies and data.
“Major milestone”
David J. Brown, CEO of Boston-based Ve, remarks that the deal represented a “key acquisition”, reinforcing his company’s reputation as a leader in website performance, display advertising and data processing.
Ve’s platform offers a suite of apps which help online businesses to drive new traffic and increase customer engagement with highly-targeted content, based on purchase activity.
“EBay Enterprise Display Retargeting’s reach across America gives us a superb platform to grow west from our east coast hub, and we’re delighted to welcome their staff into the business,” he stated.
Ve will continue to manage all of eBay’s existing accounts, increasing its client base to more than 10,000 online businesses.
A bolstered offering
All current employees in the former-Enterprise business will also remain, bringing Ve’s staff roster to over 850 employees spread across 34 offices.
Ve’s COO for North America, Stephen Polinsky, spoke of an intent for the new division to improve his employer’s current level of growth.
“This transaction led by Ve North America will help accelerate Ve’s growth to combine targeted high-performing advertising solutions with uplifts from website performance software.
“Ve partners with e-commerce businesses to deliver high quality traffic with guaranteed sales conversions,” he added.
Ebay’s auction
Those following updates on Enterprise will be aware that Ve’s purchase marks one of many similar sales of marketing services by the former eBay marketing solutions company.
Last week, PerformanceIN reported that marketing tech solutions specialist Impact Radius had acquired eBay Enterprise’s attribution business, ClearSaleing, for an undisclosed sum.
Reflecting on the deal, Michael Jones, CEO of eBay Enterprise Marketing Solutions, called the two companies a “natural fit” and a combination of a “high growth tech success story and a world-class digital marketing agency”.