In its latest installment of roundtable-based guides, PerformanceIN has teamed up with Affiliate Window to bring you the US Affiliate Marketing digital supplement.
Valued at $4 billion in 2014, affiliate marketing is making some serious progress in the US.
In light of this, PerformanceIN brought together leading experts in New York to tackle all angles of affiliate marketing in North America, collating input from Affiliate Window US, Acceleration Partners, Schaaf Partnercentric, Yieldify and TopCashback.
The key talking points were written up in a series of features and Q&As, available to download here.
Change on the way
With affiliate marketing in the US on an upward trajectory, merchants are now looking to gain a more in-depth view of the value of publishers on their programs.
The new supplement sheds light on the state of the affiliate industry in North America, outlining figures on earnings, key verticals and market-specific challenges - including the ‘compliance conundrum’, attribution and Nexus tax.
With affiliate marketing shown to be one of the most sought-after skills among digital marketers, the supplement also sheds light on the education gap, while experts come together for a guide on how to expand US-based affiliate programs overseas.
Click here for a full rundown of contents, and to download the free supplement.