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Video: Matthew Syed Tutors Performance Marketers on the Route to Success

Video: Matthew Syed Tutors Performance Marketers on the Route to Success

One of the most insightful Q&As to arise from PMI: London 2015 concerned esteemed author, journalist and Olympian Matthew Syed, who fielded questions from performance marketers about what it takes to succeed.

Following a presentation on the concept of ‘black box thinking’, Syed took a captivated audience through lessons on self-confidence, learning from failure and the importance of a growth mindset, basing his theories on examples from James Dyson, David Beckham and more. 

We’re sharing Matthew’s Q&A for the very first time with the hope of inspiring our readers to do more - both inside and outside of the workplace.

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Got a question or comment – tweet Richard @RichToweyPI or comment on Twitter, Facebook or LinkedIN.

Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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