Infographic: The World of Facebook Retargeting

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An infographic released by AdRoll dives into the world of Facebook retargeting, looking at trends and performance benchmarks from over 55,000 campaigns run on the platform between July 2014 - June 2015, responsible for a total 37 billion impressions worldwide. The ...

Mark Jones 13 Nov 2015

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An infographic released by AdRoll dives into the world of Facebook retargeting, looking at trends and performance benchmarks from over 55,000 campaigns run on the platform between July 2014 – June 2015, responsible for a total 37 billion impressions worldwide.

The report, entitled ‘Facebook by the Numbers’, finds a 31% year-on-year increase in average retargeting spend per advertiser on the social network, as well as pointing at the increasing influence of mobile in impression reach and the method’s widening use in B2B marketing.

For the full run down of social retargeting stats, view the infographic in full below:

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.