McGovern to Head Newly Opened Office in New York; National Offices Open in Chicago and Detroit VideoAmp, a software and data platform for TV and video marketers, today appointed Amy McGovern as vice president of strategic sales.
In this new role, McGovern will lead cross-screen sales efforts in the eastern region and head the newly opened office in New York. Additionally, in its continued growth across the U.S., VideoAmp is opening offices in Chicago and Detroit and expanding its San Francisco team.
“Amy’s background fits very well with VideoAmp’s mission to provide software and data solutions for advertisers as video consumption behavior is proliferating across screens,” said Jay Prasad, chief business officer of VideoAmp.
“Amy has expertise and relationships that will provide immediate strategic value to our clients and partners." “As multichannel marketing is on the rise, working for a company like VideoAmp that sits at the forefront of cross-screen optimization technologies was a natural and exciting next step for me,” said McGovern. “VideoAmp is built to adapt to the fast changing business of TV and digital data-driven advertising.”
McGovern joins VideoAmp from Fox Networks Group where she was the vice president of digital video ad sales. In her ten years at Fox, she successfully launched Fox Cable Entertainment’s TV Everywhere ad sales solution FXNOW. She created new revenue streams across devices and networks including FX, FXX, FXM, and National Geographic channels. Prior to this, Amy held management roles at GroupM’s MEC, a leading media agency network, where she was responsible for over $500 million in television investments and developed and implemented media planning and buying strategies across broadcast, cable and sports properties.
McGovern earned her Bachelor of Science in marketing from Fairfield University, where she also played division one women’s soccer. VideoAmp launched in December 2014 with $2.2 million in funding from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital.
The company recently hired several sales, client success, and content partnership leaders from Twitter, Fox, MediaMath, and Omnicom.
VideoAmp is technology for a cross-screen world. We are a software and data company that develops technology that enables advertisers and media owners to transact seamlessly across devices. In doing so, we’ve developed the world’s first Screen Optimization Platform. Our Screen Optimization Platform enables advertisers the ability to plan, buy and measure deduplicated and precise audiences across linear, VOD, OTT, desktop, mobile and tablet content. VideoAmp enables content owners to package linear TV, on demand and digital assets holistically with data-driven optimization to capture value in an environment of changing content consumption trends. VideoAmp offers a unique enterprise software solution that can be delivered as a service or via a suite of customizable APIs. Founded in 2014, VideoAmp has offices located in Los Angeles, New York, San Francisco, and Chicago.
For more information, follow VideoAmp on Twitter @Video_Amp or visit http://www.videoamp.com.