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Have Things Changed for the Long-Tail Publisher?

Have Things Changed for the Long-Tail Publisher?

The role that long-tail publishers have to play in customer acquisition and the value they bring to advertiser programmes has been a frequent point of discussion at recent Performance Marketing Insights conferences.

With larger publishers dominating more and more of the spotlight and, often, more concentrated resources from networks, members of the long-tail can be forgiven for thinking that their voice isn’t being heard.
 
In 2014, affilinet took steps to remedy this, offering these publishers a chance to share their views of the market with the aim of providing more insight into how smaller publishers currently feel about the industry in terms of support, performance and the future.
 
Helen Southgate, affilinet UK MD, presented the findings at PMI: London and will be doing the same again this year, looking to see how things have changed for the smaller publisher in the past 12 months.
 
This year’s affilinet Publisher Survey is now open, with respondents invited to share their views ahead of the deadline on October 4. Publishers who complete the survey will be entered into a prize draw to receive a free ticket to day one of Performance Marketing Insights: London and the chance to see Helen present the survey’s findings in her session.

The survey takes less than five minutes to complete and all responses will remain anonymous. The deadline for the survey and prize draw competition is Sunday, October 4 at 11pm. 30 publishers will be selected at random to attend day one of the conference free of charge. Complete the survey here.

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Andy Tozer

Andy Tozer

Andy is the Marketing & Communications Manager at PerformanceIN - working across PerformanceIN news and Performance Marketing Insights event platforms.

andy.tozer@performancein.com

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