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Tradedoubler Installs Mike Weiler as Acting Manager for Germany and Austria

Tradedoubler Installs Mike Weiler as Acting Manager for Germany and Austria

Performance marketing group Tradedoubler has promoted Mike Weiler to the position of acting country manager for the German and Austrian markets.

Weiler succeeds Björn Hahner, an occupant of the company’s Munich office who brings an end to a two-year tenure in the country manager’s seat over personal reasons.

Reports say Hahner will remain at Tradedoubler until the end of the year before cutting his ties with the firm after seven years.

His predecessor is entering his eighth year at the company following stints in the account management and client services departments, adding to five months as search manager at Netbooster following a strategic partnership between the companies.

German focus

The staff shift comes amid plenty of interest from Tradedoubler in the German market. In January, the company announced the purchase of Hamburg ad tech firm Adnologies before announcing year-on-year growth in revenue from the market.

The same was said for Tradedoubler’s affiliate network business in the UK, Spain, Poland and its homeland of Sweden, although Austria remained exempt from CEO Matthias Stadelmeyer’s list of growing markets in Q2 2015. 

Over this period, gross profit amounted to SEK 84 million (£6.4 million), a decrease of 8% on the year before. This came off the back of net sales of SEK 414 million (£31.9 million). 

Tradedoubler also announced a 3% cut in operating costs between April - June while acknowledging a negative impact on revenue as a result of negotiations with a “major international client”.

Weiler will now head up Tradedoubler in Germany and Austria as the company looks to charge up its technology offering.

The company is still lacking a chief technical officer following the departure of Bertil Lundell in June, but has Jeff Johnston in the seat of VP of product management.  

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Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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