Infographic: Mobile Takes 41% of Search Ad Clicks in EMEA Throughout Q2

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A new infographic by agile marketing software company Kenshoo reveals the impact mobile has had on search advertising this year. The second quarter of 2015 saw the share of search ad spend and clicks taken by mobile reach an ‘all-time ...

Mark Jones 10 Aug 2015

SEO

In-App Advertising

Location Based Marketing

A new infographic by agile marketing software company Kenshoo reveals the impact mobile has had on search advertising this year.

The second quarter of 2015 saw the share of search ad spend and clicks taken by mobile reach an ‘all-time high’ in the EMEA region.

Mobile devices accounted for 41% of all clicks on search ads within Europe, Middle East & Africa, and over a third of all spend in this channel throughout Q2.

Spend on ads targeted at smartphones have grown by close to half last year’s, while clicks and impressions on these devices have increased by over 50%.

View the full break-down below, highlighting key quarterly metrics based on performance data from EMEA-based advertiser and agencies.

Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions. Going by the ethos that there is no 'jack-of-all-trades' in performance marketing, only experts within their field, Mark’s day-to-day aim is to provide an engaging platform for members to learn and question one another, helping to push the industry forward as a result. Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.