Heritage fashion brand French Connection, has consolidated its UK affiliate programme from Rakuten Linkshare, to partner exclusively with global performance marketing network Affiliate Window.
Founded in 1972, French Connection offer men and women a fashion-forward clothing range with a quirky spin, aiming to provide quality with affordable pricing. Having established a core clothing business, the brand’s portfolio has expanded over recent years to encompass homeware including tables, chairs, lighting and textiles.
Affiliate marketing makes up a quarter of the French Connection digital team’s resource, and following the decision to consolidate with Affiliate Window, there will be a renewed focus on the channel. Particular attention will be paid to increasing the brand’s engagement with content sites and new customer acquisition, aligning with a campaign to garner a reawakening of the brand.
In addition to a commitment to work closely with publishers, French Connection will provide frequent, engaging content stories, as well as unique offers and incentives to deliver continued growth for the programme.
On their decision to partner exclusively with Affiliate Window, Laura Drew, Digital Marketing Manager at French Connection explains: “French Connection is delighted to be moving forward in a new strategic direction with Affiliate Window as our sole network. We chose to consolidate due to Affiliate Window’s track record for good service, their proactive approach in driving strategy, and understanding that business goals don’t end at driving revenue.”
Anthony Clements, UK Country Manager Affiliate Window comments: “Following a successful partnership managing its mid-longtail publishers, we’re thrilled that French Connection has chosen to migrate its top publishers from Linkshare to our network. This decision highlights how our account management teams can help build an affiliate programme that drives brand recognition, in particular by focusing on the importance of content based sites. With our recent product launches including pay-per-assist and cross-device tracking, we look forward to developing French Connection’s proposition to content publishers and driving continued growth in the channel.”
French Connection’s mobile site has affiliate tracking implemented and coupled with Affiliate Window’s cross-device tracking technology, publishers will be able to benefit by being rewarded for multi-device sales.
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