INside Performance Marketing
Get the Heart Racing with Red Letter Days' Affiliate Programme

Get the Heart Racing with Red Letter Days' Affiliate Programme

Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Owned by Dragons’ Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers a huge selection of experiences for him, her, couples, kids, groups and families to enjoy. Red Letter Days really does offer the perfect gift for every taste, occasion and budget.

Name: Red Letter Days affiliate programme

Contact Name: Gemma Crozier, Joshna Patel.


What are some developments that Red Letter Days have seen this year that put them ahead of their competitors? 

At the beginning of 2015 they introduced Cross Device Tracking with Affiliate Window. After seeing case studies whereby Affiliate Window saw 50% traffic from mobile devices they realised that the growing trend in customer behaviour shows that they use multiple devices to secure a purchase. This now gives Red Letter Days a better understanding as to how the performance channel drives customers.

What does this mean for their affiliates? 

Signing up to the Cross Device tracking with Affiliate Window means that all the affiliates on their programme can be rewarded for multiple-device purchasing journeys. 

What resources/commission does Red Letter Days offer its affiliates? 

They offer up 13% commission throughout the year, discounts and offers to suit the affiliate, generic and ad-hoc creative and regular incentives and competitions. 

Are there any exciting developments coming up for Red Letter Days? 

Christmas is their biggest season. It is also their first Christmas since they consolidated the programme exclusively to Affiliate Window. The goal this year was to grow the long tail affiliates and increase the channel by 15%. They are hoping to continue doing so through to the Christmas period. 

They offer a big Christmas incentive and competitions to all affiliates. Christmas activity is starting to get booked in, so if you are interested in running an offer get in touch as soon as possible with

Mark  Jones

Mark Jones

Editorial Executive at PerformanceIN. Mark reports performance marketing news and manages PI's network of guest contributors.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.

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