Identifying valuable customers, debates over the true device category of the tablet and our tendency to over-complicate matters in the workplace were just three of the topics, among many more, covered this week at PerformanceIN.
For a momentary swoop over the rest of the week’s headlines, take a look at our top fives below.
In the news
Explained: Facebook’s “Logical”, Performance-Focused Tweak to its Click Model - “Cost per click is changing on Facebook, and in a big way.” Read our guide to find out more.
Movers & Shakers: June 2015 - Our monthly round-up of staff movements within the performance space took a look at the most notable hires in June - a fruitful month for employees switching codes.
Instant Messaging Set to Leap Ahead of Email as Biggest Communication Channel - Email might be considered the first port of call for electronic messaging, but competition from smartphone apps such as WhatsApp and Facebook Messenger is proving a challenge to its supremacy.
Can AOL Turn Millennial Media’s Ship Around? - In the US, rumours over AOL’s $300 million bid for mobile ad firm Millennial Media brings together two radically different parties.
AppNexus in Discussions Over Stock Market Float - One of the fastest-growing ad tech firms may go public next year. We looked into the story behind AppNexus’s rise to the top.
Ones to Watch: Project A Ventures’ Top German Start-Ups - Get the lowdown on some of the hottest German start-ups with a country-specific review from Project A Ventures.
How to Find your Business’s Most Valuable Customer - Learn about your MVC with Google performance specialist Dave Byrne.
A Matter of Definition: Is a Tablet Truly a ‘Mobile Device’ - Mobile targeting means reaching out to smartphone and tablet users, right? Joelle Hillman argues otherwise.
Why Conversion Rate Optimisation Will Give Programmatic a Run for its Money - House of Kaizen’s Ivan Imhoff gives you every reason to believe the hype around CRO.
Video: Ken Segall on Our Problem to Prove How Smart We Are - Following his PMI: Europe keynote, we spoke with former Apple creative director Ken Segall about the wonder of simplicity in business.