Following the success of last year’s edition, PerformanceIN is proud to announce that our Advertiser Survey for 2015 is officially open.
Employees from advertisers and those representing advertiser clients in the digital marketing space can now fill in the form and help provide invaluable knowledge into the inner workings of brands.
The survey takes less than 10 minutes to complete, can be filled out in stages, and there are plenty incentives for getting involved. For one, a high uptake will result in a rich level of insight for all parties connected to the performance marketing industry, including agencies, publishers, tech providers and the advertisers themselves.
Secondly, each respondent will be entered into a draw to win an Apple Watch and a season pass to each Performance Marketing Insights event in 2016. All PerformanceIN readers will also gain access to the finished study for free.
Submissions are open
Questions for the survey are designed with the hope of gleaning insights and the consensus around some of the industry’s biggest talking points, such as the definition of performance marketing and the biggest channels in terms of investment.
The research hopes to shine a light on some of the things that advertisers consider when tackling everyday aspects of their performance marketing campaigns. This ranges from attitudes towards the recruitment of publishers, to the role of performance within the digital marketing mix.
PerformanceIN has also included a number of questions on the future of certain channels and techniques with the aim of providing a clear outlook for the year ahead.
“The digital space is becoming increasingly complex; valuable research conducted by independent bodies helps advertisers to understand not only the decision but the thinking of their peers,” comments James Maley, international marketing manager at Hilton Hotels.
“Surveys are a gauge on the industry pulse and certainly help people like me understand what is not only trending but making a meaningful impact for other businesses.”
The survey requires each participant to submit basic details such as their age, gender, country of operation and industry, with the option of submitting a job title and company name. However, none of the required information is personally identifiable.
Any company investing budget into performance marketing stands to benefit massively from the findings, especially from the perspective of brands looking to plan ahead.
“The surveys, research and articles conducted by PerformanceIN are invaluable,” says Michael Long, senior partner marketing manager at Hotels.com.
“The insight and learnings from each piece allow us to review and adapt what our brand is able to offer within the ever-changing performance marketing industry.”
Research into performance marketing also provides insights into happenings around key markets, as stated by Office Depot’s senior manager for performance management, Sander Heussen.
"The benefit of studies is to get market trends and insights. How is a country developing in terms of online affinity and willingness to purchase online?,” he says, whilst stressing the importance of gaining insights from the agency world.
To respond to the survey and be in with a chance of winning our prize, follow the link here.