Our profile feature takes a look at some of the global professionals working across performance marketing, shedding light on the varying roles and companies across the flourishing industry. This week we head to Bratislava to meet René.
Job title and company:
Managing director, clickBakers.
In one sentence, how would you describe what the company does?
clickBakers is a tool designed to significantly improve performance of digital campaigns for all types of online traffic.
What are the company’s unique selling points?
- Next-gen online traffic tracking.
- The most accurate mobile traffic detection system.
- Featuring an exclusive database of IP ranges from mobile operators worldwide.
- Scalable and user friendly solution.
- Transparent and secure platform with focus on precise and accurate online traffic filtering.
- Advanced targeting capabilities.
- Easy campaign optimisation process .
- Simple audit of campaign set up.
- Cloud solution (SaaS).
Within the last six months/year, what stands out as the company’s major milestones?
clickBakers was launched in January this year, and within the past six months has initiated considerable traction and clients’ attention. We have a lot of marketing activities planned for the rest of the year, so you’ll definitely be hearing about and noticing clickBakers to a great extent.
Duration in current role:
Online, mobile and affiliate marketing has been a significant part of my career spanning for over a decade.
Where are you based?
Previous performance marketing-related companies you have worked at:
First Mobile Affiliate.
What are your main job responsibilities?
Overall management and leadership of clickBakers’ team, active participation on ideation and product improvements, representation of the company at events, etc.
Take us through what you get up to on a typical working Monday:
One of the first activities on Monday is checking statistics and the overall past week’s performance followed by internal meetings. I deal with all important internal issues during the beginning of the week so I have time to focus on improving the service and product related issues as the week unfolds.
What top three websites can you be found browsing during your lunch hour?
During the lunch hour, I usually go for lunch! But when I´m in the office I tend to check publications such as www.sueddeutsche.de, www.engadget.com or www.techcrunch.com.
What are your top three tips for someone looking to get their hands on a job like yours?
- Be passionate about your work.
- Never lose focus.
- Work hard.
Career-wise, where do you see yourself in three years’ time?
I hope there won’t be any big changes!
Tell us one thing people at work don’t know about you?
Hmm, no idea. I think they know everything there is to know.