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Dutch E-Commerce Recovers from Blip to Hit €4.4 billion for Q1
Image Credit  Hernán Piñera Creative Commons license

Dutch E-Commerce Recovers from Blip to Hit €4.4 billion for Q1

Online sellers in the Netherlands generated €4.4 billion from their exploits in Q1 2015 as the country’s e-commerce industry recovered from a brief but noticeable setback.

Last year saw revenue from e-commerce dip to €3.02 billion between April - June despite a recording of €3.8 billion in the previous quarter. The total declined slightly between July - September 2014, to €3.01 billion, before rising to €4.1 billion in Q4. 

A further rise at the start of the year has left e-commerce to account for 20% of retail spend in the Netherlands, driven by sales of services as well as goods. 

Levelling up

The review arrives courtesy of German market research group Gfk, commissioned by Dutch e-commerce association Thuiswinkel.org, which shows spending on toys rising 40% year on year to €37.6 million up to Q1 2015. 

Tickets are another rapid riser, seeing their contribution rise 33% compared to last year.

But perhaps one of the biggest stories to emerge came away from the product field and within the sales of services. This is a fast-growing sector in the Netherlands, as proven by a 28% rise in sales over the last year.

Goods by comparison only witnessed a 16% rise, but still accounted for 80% of all purchases.

‘Online in-store’ remains grounded

An infographic from Thuiswinkel also outlines the weighting in terms of spend per device. For the benefit of our non-Dutch readers, the table shows laptops chiming in with 47% of sales, followed by desktop on 38%. 

Mobile is a relatively small but growing consideration for retailers, as smartphones and tablets combined managed to drive 13% of sales - the former quite surprisingly only chipping in with 2%.

Online in-store, however, has plenty of work to do before it can make a real impression on the Dutch e-commerce space. The method only drove 1% of sales despite many analysts expecting big things from mobile purchasing within physical stores.  

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Richard Towey

Richard Towey

Richard serves as head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing. Richard now heads up the editorial team at PerformanceIN: the performance marketing industry's leading publication.  

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