This week saw Performance Marketing Insights announce a keynote speaker and full agenda ahead of its Berlin conference.
Content marketing has a firm presence on the renewed lineup, with headline act, “marketing technologist” Michael King, set to blow open brands’ content strategies in the year ahead.
Other sessions drill down on the latest in consumer behaviour, personalisation, basket abandonment and the single customer view.
And as Europe’s biggest performance advertising conference, it’s geared to be a special one, with last year’s event attracting 1000 attendees from 44 different countries.
Ad tech evolution
The tech industry is no stranger to expensive deals, but Verizon’s cool $4.4 billion in cash for AOL must have sent a few heads spinning.
It could well be a landmark deal, with telecommunications firms quick to cotton on to the ‘marketing action’ they’ve been missing out on so far.
Is the industry one step closer to achieving accurate cross-device measurement? Matt Adams from iProspect joined us to ask this very question, breaking down the key challenges the industry is slowly ploughing through before we can link all of this to offline purchasing.
And on a similar ilk, we published a Q&A with experts from Net Media Planet, Quidco, MediaCom & Rakuten Marketing to hash out their thoughts on where we’re going in the pursuit of the ever-elusive single customer view.
Masterclasses
PerformanceIN hosted a live webinar yesterday with Matomy Media’s Christina Diedrich, tracking email marketing’s growth from humble beginnings to an industry valued at $3 billion by 2017. If you missed it, you can rewatch the whole thing here.
If that’s not enough, Cleverbridge co-founder Craig Vodnik told you how to ‘move the needle’ on your email campaign KPIs, which may give you a fresh perspective on your strategy.
And finally, social agency Bozboz put together five ways to clear up your social media measurement, because what’s the point of pouring all those resources into social marketing if you can’t track your efforts?