As device ownership continues to grow, capitalising on the dual-screen has become an increasingly prominent topic for advertisers and marketers alike.
For Fiona Smith, of ad tech group wywy, this is causing brands to reassess just how effective their TV ad spend really is, and whether it could work better in a multi-channel mix.
As UK country manager for wywy, Fiona’s role includes working on business development with strategic media partners, global agency trading agreements, marketing, and building key agency and client relationships.
Germany-based TV ad tracking company wywy works to analyse the impact of TV advertising, providing real-time analytics, and syncing these spots with online marketing.
We recently caught up with Fiona to find out more about wywy’s offering, the hot topics in online marketing and how TV could finally be held accountable in terms of ROI.