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Q1 2015 Round-Up: From Amazon to WPP
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Q1 2015 Round-Up: From Amazon to WPP

With financial reports for the start of the year now rolling in, PerformanceIN brings you a round-up of Q1 results for 2015 from the companies influencing the performance marketing industry.

Amazon saw revenue of $22.72 billion for the quarter, higher than the $22.39 billion expected by analysts. North American net sales saw an increase of 24% year on year to $13.41 billion, up 24% from a year ago. North American net income was $517 million.

Facebook saw revenue from advertising increase by 46% from Q1 2014, reaching $3.32 billion. Earnings from mobile inventory made up 73% of the network’s ad revenue for the first quarter of the year, a significant increase from 59% in Q1 2014.  

Another internet giant in Google reported revenue of $17.3 billion this quarter, up 12% compared to $15.42 billion in revenue in Q1 2014. Net income also rose, reaching $3.58 billion, up from $3.45 billion the year prior.

Sites owned by Google generated $11.9 billion, an increase of 14% from Q1 2014 and contributing approximately 68% of the company’s overall revenue.

Euro Vision

Advertising company Criteo reported Q1 sales of €261.5 million, up 71% from a year ago. In the Americas region, revenue excluding traffic acquisition costs (TAC) more than doubled, with the company adding over 640 clients in the first quarter.

Sweden’s Tradedoubler reported earnings of SEK 432 million (£34 million), down from SEK 445 million (£36 million) in 2014. Half of this decline was attributed to lower revenues from two pan-European customers.

Interpublic Group (IPR) saw organic revenue increase 5.7% year on year in Q1, surpassing the 4.2% growth that analysts estimated, to $1.68 billion. This was largely driven by a 6.1% jump in organic revenue in the US.

Omnicom’s advertising revenue was up 7.7%, takings from CRM increased 2.6%, and specialty communications went up by 2.6% on an organic basis compared with Q1 2014.

However, on a non-organic basis, taking into account the impact of currency fluctuations and acquisitions and disposals, Omnicom’s Q1 revenue was down 0.9%.

Across Europe, Publicis Groupe saw revenue rise by 21.3% to €575 million from €474 million in Q1 2014, with the company’s divisions in France and Germany seeing 4.2% and 1.8% growth respectively. Acquisitions contributed a healthy €274 million in revenue, growing 17.2% year on year.

Acquisitions and expansions

RetailMeNot Inc reported quarterly earnings of $4.1 million, or $0.07 per share, compared to $6.1 million, or $0.11 per share, during Q1 2014.

Mobile online transaction net revenue rose 137% to $5.6 million in the first quarter, while advertising and in-store net revenue increasing 100% to $7.7 million. The firm also reported $13.7 million in net revenue from international markets.

Rubicon Project saw revenue grow 62% year over year to $37.2 million, attributed to its mobile and orders business, in addition to international expansion.

In Q1, the orders business made up 15% of overall managed revenue, increasing from 13% in the previous quarter. The outfit also signed on two buy-side partners in DigitasLBi and Amnet.

Multinational advertising firm WPP reported revenue during the first quarter of 2015. growing by 8.3% to £2.783 billion. North American revenue increased by 13.2% to £1.36 million, with revenue growth of 16.7% to £417 million in the UK. However revenue for western Europe decreased by 7.65% to £547 million.

Adele MacGregor

Adele MacGregor

Adele works as a news and features reporter for Existem, covering the latest updates from the performance marketing industry. Adele has written for Media Wales, Grazia Magazine and publications in Spain and the US, with topics ranging from social media and digital skills to local music and gymnastics.

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